Bulls Eye Alice

What is Bulls Eye Alice?

Ultimately, Ahlberg sees the acquisition as opening two possible paths for GiG, with the balance between B2B and B2C likely to depend on how each business performs. “I definitely think this business will become a larger part of GiG,” he concludes.

“And then I guess we will see. I mean if this business really grows fast, then it might become more B2C, but as I see it now, it feels like a kind of a 50-50 story where you have both opportunities there.

“If the B2B starts to grow faster, they might end up doing a bit more of that. If the B2C
does really well, they might end up doing more B2C. So I guess it’s still a bit early to see where it ends up longer term.”

What is Bulls Eye Alice?

A complaint suggested that such placements were inappropriately targeted at under-18s.

White Hat Gaming paused the ads during the investigation and argued that HLTV’s audience is primarily adult and focused on professional competitive gaming rather than casual play, which tends to attract minors. 

HLTV corroborated this, highlighting its editorial tone as adult-oriented.

What is Bulls Eye Alice?

Playtech commissioned intelligence firm Black Cube to investigate Evolution’s activities in 2020, with the resulting dossier alleging Evolution supplied games into banned and sanctioned markets.

Evolution subsequently sued Black Cube and has sought to hold Playtech accountable in the related defamation case.

This week, Spectrum Gaming released its Evolution-commissioned report, and Playtech has highlighted a number of claims from Black Cube’s investigation that have been corroborated in the report.